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Google's AdSense has helped to turn many hobbyist
web sites into legitimate businesses. They use
targeted text based advertisements according
to the content on your pages.
Earnings vary according to your content and
the amount of people that click on the advertisements.
Google has a comprehensive list of policies
and terms
and conditions, but we think they're all
quite acceptable in order to maintain the integrity
of the service.
The good thing about AdSense is that you are
paid for every click rather than only when you
sell something (like most affiliates). AdSense's
ability to show advertisements relating to the
text on each page automatically is also a great
feature.
The unobtrusive manner in which Adsense can
be displayed is a major drawcard to publishers,
especially to those that detest the big bright,
blinking, flashing, and sometimes singing banner
ads that often had to be used to make a living.
Google Adsense displays text advertisements
(image ads are now optional for publishers)
that can be adjusted to fit the look and feel
of your website. There are also a wide selection
of sizes to choose from.
Relevant Targeted Ads
Advertisements are displayed according to the
content on each page. This is a major
advantage over the usual affiliate ad networks.
Rather than just putting up one affiliate banner
or advertisement throughout your whole site,
Google has managed to target each ad for each
web page on your site. So if your website is
an online store selling electrical goods, and
you do a review on flat screen televisions,
there will be flat screen television advertisements
displayed. If you do a review on Dell laptops,
Adsense will display ads by advertisers offering
Dell laptop services or products. Good has a
database of thousands of advertisers targeting
most keywords, but if there isn't any ads to
display for a particular term, the ads will
display public service websites (which can also
be set to display your own advertisements).
Having relevant targeted advertisements for
each page makes everyone happy. The website
user is happy because he has found products
or services directly related to the information
that he was just looking at on your website.
And the website publisher is happy because relevant
targeted ads means there will be more clicks
on the ads as the user is obviously interested
in the topic. It's a win - win situation.
Getting Started with Google AdSense
Google has made the whole process quite easy
to get started and is constantly working on
ways to improve the service for both publishers
and advertisers. Adsense is free to join and
easy to set up. Simply read their terms and
conditions and apply
online. If your site has the required qualities
you will be approved in a few days and then
it's just a matter of putting the code on the
pages you wish to use it on.
Google AdSense Criticisms
It's hard to complain too much about the Google
AdSense program as there are so few other programs
on the Internet that offer the benefits that
Google offers. Webmasters do find things to
criticize though, with some complaints being:
- Webmasters
cannot discuss their earnings.
- Google
does not disclose the percentage of earnings
that publishers receive.
- Certain
topics pay out very little per click and may
actually benefit more from other programs.
(try it to find out!)
- Webmasters
in forums online often complain of Earnings
Per Click (EPC) reducing over time.
Generally
it's a great program to use and many thousands
of webmasters have benefited financially from
it. Just follow the terms and services and all
should be sweet. Just don't, Do Not click
on your own ads, and Do Not get your
friends to click on your ads and Do Not
try and encourage your visitors to click your
ads!!
Related Google AdSense Websites
First stop is the Google AdSense website.
It is worth reading through the rules before
getting started though. Once you have broken
the rules and been banned there isn't much chance
of getting back in..
http://www.google.com/adsense/
Secondly there are a professional bunch of webmasters
over at the WebmasterWorld forums that
can help out with any Google AdSense related
problems. Google AdSense representatives have
also been known to stop by the forums..
http://www.webmasterworld.com/forum89/
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