Starting out in any type of online marketing
or Internet business can be confusing and overwhelming.
There are so many different aspects of a start-up:
domain name registration and purchase, Web site
host purchasing, and of course, the "building"
of the Web site itself. This leaves many consumers
looking for an easier way to purchase everything
in one place, both to save money and to save time.
This
has led to the rise of "total packages"
by many hosting and Internet development companies,
where everything is included: domain-name registration,
software for design of a site or an online method
of building a site, professional design of the
site, and of course, the hosting. This is quite
popular as it whittles down the process of getting
a site up and running for many new to the Internet
and online marketing.
However,
with the convenience of Web-hosting packages
of this sort, there also can be inconveniences.
No road is paved "with gold" and this
type of registration, hosting and design package
deal is no exception. There can be problems
that surface later on when purchasing a Web
design and hosting package that also includes
registration. These problems usually present
themselves in the following forms:
1.
Once a Web site becomes popular, the hosting
charges may rise exorbitantly, as the "special"
that was presented initially can become inapplicable
once a certain amount of traffic or the size
of the site changes. This is more of a problem
for larger business sites than for smaller business
sites or "personal" or "theme"
sites.
2.
Some "specials" only exist for a limited
amount of time, and the charges can rise steadily
after that period.
3.
A Web site owner may have different needs as
time goes on, and the "package" no
longer suits the needs of the owner. This can
include the inability to change the pages on
one's own, or the inability to effectively track
traffic, as some come with traffic statistics
packages.
4.
Downtime (when a site is down and can't be viewed)
can be significant enough to warrant a change
of hosts or domain name registrars.
5.
A Web site, registration, and web hosting package
company may go out of business, leaving a client
with no way to contact them, and three services
to quickly replace. This also leaves a site
open to loss of the registered domain name,
as well as loss of revenues while the site is
"down".
6.
A contract may exist which states that the "special"
prices are only offered contingent on remaining
with a certain company for a specified amount
of time (which may be years).
7.
The actual "name" of your site may
not even be registered to "you" the
perceived "owner", but to the hosting
and registrar company that initiated the purchase
through the package deal. This how the Web site
hosting, design and registrar packages "save"
money many times for consumers, as they "buy
in bulk", registering hundreds of sites
per month.
All
the above seem simple enough to rectify. Simply
"switch" the Web site, hosting, and
domain name registrar to that of other companies.
This
is the point, however, in which "trouble"
can rear its ugly head. Some hosting and domain
name registrars seem reluctant to "hand
over" a site to any other company, as it
does mean the loss of a customer and therefore,
revenue, for themselves. The current hosting
company and registrar may likewise delay a transfer,
or refuse to provide sufficient information
to a new host or registrar to effectively conclude
a transfer. It becomes even more tangled, if
the name of a site has been registered to them.
This
is where it is possible for a "nightmare"
of subterfuge regarding a site to begin. Sometimes,
after numerous contacts, with no reply, a Web
site owner will realize that the switching of
the site has become a real battle.
Here's
an actual real life example of a friend of mine,
Katheryn:
After
much downtime had occurred, Katheryn wrote to
the initial hosting company, and domain name
registrar, stating her disappointment in the
service. A rather nasty letter was received
in reply, telling her that she could either
"like it or lump it" and that there
was not anything they could do, as a contract
was in place that could not be "broken"
by any means. The language of the e-mail correspondence
was rude and uncalled for, and a phone number
was not provided anywhere for more personal
contact, neither was the name of the support
person that wrote the e-mail.
The
site remained down consistently, as well, over
the next few weeks, forcing Katheryn to sign
up for a different hosting plan with a different
host, and also re-register the domain with another
registrar. Luckily for Katheryn, the registration
of the site was in her name, and a new name
did not need to be purchased. At the time of
import, however, the previous "problem"
host refused to initiate a transfer, claiming
that the contract remained intact, and therefore
the site could not be transferred. The new hosting
company had to "maneuver" the site
onto it's own servers without the cooperation
of the previous company, costing the client
more time and money than was necessary.
For
months afterward, Katheryn was billed repeatedly
by the previous hosting company for monthly
hosting, even though a site no longer existed
on their servers, and they were in essence hosting
"air" at this point. Copies of all
correspondence had to be sent to the billing
service to "dismiss" this recurrent
billing, which was the only option left to Katheryn
at this point.
I'm
sure there are many people like Katheryn who
at one time or the other have gone through such
ordeal.
Some
possible methods of avoiding the "trap"
of packages such as this:
1.
Read all paperwork and contracts thoroughly.
The fine print is indeed, very "fine"
sometimes, for a reason, and reading everything
thoroughly will save frustration and misunderstandings
later.
Above
all, make sure that the registration will be
done in "your name", as the loss of
a popular name, with a large amount of traffic,
is a HUGE loss. Or better still, register your
domain name yourself. With so many online domain
registrars, it's very simple to register a domain
name online. The only thing you need to do once
you have bought a hosting package is change
the "name servers" through the control
panel provided by your domain registrar.
If
at all you are not satisfied with your hosting
company and would like to shift to a different
company, simply change the name servers to point
to the new company. That's it!
2.
Make sure there is a contact phone number and
physical address for correspondence with the
companies if the need should arise. As in the
case of Example #1, the lack of a phone number
and physical address was detrimental to effective
correspondence and resolution.
3.
Take the time to research different plans and
different companies. If at all possible, ask
to speak to some of their other clients to ensure
that they are indeed sensitive to the needs
of their own customers and are flexible enough
to adapt to changes in a site over time.
4.
Take the time to correctly ascertain your own
needs and the needs of any site you'll be building.
The package needs to "fit your needs"
explicitly.
5.
If at all possible, use different providers
for each stage of a Web site: hosting, domain-name
registrar, site building. It does take longer
to get a site up and running with this method,
but the overall control that you will have over
the site is well worth the extra effort, usually.
If one provider proves to be a disappointment,
it is easier to replace one service, rather
than try to replace everything at once.
As
you can easily see, sometimes "time saving"
strategies are not really that, and can lead
to heartbreak and headaches. As with everything
else, "slow but steady" wins the race,
and it does pay to take the time to initiate
each stage of a Web site individually.
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