As a business owner, you already know how
important it is for your customers to feel safe
about doing business with you. After all, if a
customer even suspects he may not receive everything
he was promised, then chances are he's taking
his business elsewhere. So to prevent that you
offer guarantees, secure payment methods, prompt
customer service, and more. You do whatever it
takes to show each customer that you are sincere
and trustworthy.
But
what steps do you take to protect yourself and
your livelihood?
Too
many business owners spend all their time worrying
about their customers' security without thinking
of their own, even though small companies must
often deal with customer fraud, non-paying clients,
and more.
Just
as you've taken steps to ensure that your customers
are satisfied with their buying experience,
so should you feel comfortable and secure by
taking a few precautions of your own.
1.
Get Everything in Writing
Written
contracts are not just for helping customers
understand what they can expect to receive for
their money, they are about laying down the
ground rules for your business relationship.
When these guidelines are in writing, nothing
is left up for a debate or becomes a misunderstanding.
Both
parties can be assured that their interests
are being protected and both should have a clear
understanding of their rights and responsibilities
in the event that something goes awry.
A
good example would be if you sold a toy which
a parent returned six months later because it
was broken. Without a contract in writing specifying
the time limits and conditions of your return
policy, you might end up with an ongoing battle
wit the customer which could result in lost
business and even lawsuits.
Written
contracts also don't need to be crafted by lawyers.
You can write everything out yourself in ordinary,
easy to understand language. When you and the
customer sign it, it becomes a legal and binding
agreement. It's really that simple.
2.
Don't Be Naive
So
many people in business get burned by their
customers simply because they are too trusting.
For example, some of you may have shipped products
before the customers' payments cleared. Or you
may have completed agreed upon work without
asking for a deposit. Both are risky propositions
as many new entrepreneurs discover the hard
way, especially if they do business online.
You
can protect yourself by always asking for a
partial payment in advance and by always waiting
until a customer's payment has cleared before
you ship their products. Another method of protecting
yourself and your customer is by using a service
such as Paypal.com to handle your transactions.
The service protects you from non-paying customers
and offers your customers protection for lost,
damaged, or unshipped products.
3.
Know Your Local Laws
One
of the best ways to protect yourself is by becoming
informed. When you know your legal rights, you'll
have a better understanding of how to effectively
deal with troublesome customers.
For
example, some states don't allow you to limit
a customer's right to return a product beyond
a certain time limit, so you may not legally
be able to enforce a guarantee of only one week.
On the other hand, if you know your rights,
then you'll also understand what steps to take
in case legal action on your part is necessary.
For
instance, you may want to send a certified letter
demanding payment before you file a lawsuit.
Additionally, if you appear knowledgeable about
your rights, many customers might think twice
before failing to pay or committing fraud.
The
bottom line is that you deserve to be protected
just as much as your customers. A few advance
precautions now can ensure that you'll have
a long and satisfying business relationship
with your customers.
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