A "no" answer to any of the questions
will identify an area for development -- not a
permanent barrier. I am available to help if you
would like to discuss your options in greater
Do you offer a clear, unambiguous benefit that
your target market can't live without?
you can learn whether demand exists for your
service. Otherwise, don't dive in. Dip a toe
into the water to see if it's warm.
Can you demonstrate expertise?
testimonials, references, products and awards.
Credentials help only if clients believe they
make a difference.
Do you have evidence that people will pay for
your services? For instance, you may have achieved
expertise in a certain type of healing where
the going rate is $15 an hour. .
Is your market crowded with competitors?
it's hard to stand out, you need a network of
personal contacts to get started. And if the
quality of your competitors varies, much of
your business will depend on referrals.
Do you have networks of people who can become
clients or referral sources?
instance, are you a CPA whose clients pick your
brain for career change and business start-ups?
Do you belong to professional groups that will
give you access to a mailing list?
so, you may have a straightforward transition
to your new business.
Have you ever
(a) been self-employed or
(b) been successful at a straight-commission
you dropped out of a sales job because you couldn't
handle the uncertainty, you need an exceptionally
generous safety net before you embark on your
own solo venture.
Are you at home on the internet?
you understand the principles of web design,
so you can do-it-yourself or work intelligently
with a designer?
website is a commitment, especially for service
businesses. You have to be your own designer,
marry a designer, or have a big maintenance
Are you active in a community that is large
enough to include potential clients and referrers?
is possible to have a lucrative distance business,
but it takes longer and requires unique marketing
Are you comfortable in a sales role? When someone
calls to inquire about your services, are you
willing to view your task as selling as well
as helping, analyzing or troubleshooting?
) How much continuity exists between your former
career and your new business?
have norms and values. The greater the distance,
the more challenging will be your journey, and
the greater the risk and time to achieve. You
may have to learn a new way of thinking about
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And you truly may not be able to go home again.
Business Start Up articles